Streetcar and Transit Sponsorship Review – Portland Streetcar, Inc.
Portland Streetcar, Inc. (PSI) partnered with BERK Consulting to review best practices for private sector involvement—including sponsorship and advertising—on modern streetcar systems in North America.
PSI reviewed detailed information about the state of sponsorship and advertising programs from 11 transit systems—predominantly modern streetcars. In addition to modern streetcar systems, PSI contacted other city-owned surface rail transit systems such as MUNI in San Francisco and historic systems such as SEPTA in Philadelphia.
Read the PDF below for complete details and findings.